United Way of Central Florida Promotional Materials

Leadership Giving

United Way of Central Florida invited donors who met specific giving thresholds to join affinity groups such as Women United and the Young Leaders Society. These groups provided members with exclusive benefits and engagement opportunities tied to their level of support. Members of these affinity groups are considered Leadership Givers due to the generosity of their donations.

Trifold brochure outlining benefits of Young Leaders Society membership.

Concept | Copywriting | Design

Trifold brochure outlining the benefits of Women United membership.

Concept | Copywriting | Design

Direct mail sent to all United Way of Central Florida Leadership Givers, expressing gratitude for their loyalty and including a magnet as a token of appreciation. Magnet designs were tailored to reflect each donor’s giving level.

Concept | Copywriting | Design

Impact Area Stickers

A series of stickers created to represent each of United Way’s four impact areas. Designed for events and giveaways, the stickers provided a simple way to connect items with their related focus—for example, pairing a “Youth Opportunity”sticker with books or a “Community Resiliency” sticker with disaster-preparedness materials.

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United Way Pledge Form

Pledge form distributed to all donors for campaign-year contributions. The form was redesigned to showcase Leadership Giving opportunities while aligning with updated brand standards.

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