Success By 6 Summer Read-A-Thon
A United Way of Central Florida Initiative

The United Way of Central Florida Summer Read-A-Thon commemorated the 30th anniversary of the Success By 6 program, a kindergarten-readiness initiative launched by Carol Jenkins Barnett in 1995. The event marked three decades of impact with 30 days of summer reading, helping children combat the “summer slide” while raising awareness of United Way’s work in the community.

The event received strong community engagement, achieving the following outcomes:

  • 550+ participants

  • 3,960 books logged

  • 38% of participating parents reported they were previously unaware of United Way of Central Florida and its mission

The Read-A-Thon took place June 1–30, 2025.

Flyer outlining details of the event.

Concept | Copywriting

Design by Jordan Weiland

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Instagram carousel post highlighting a step-by-step “how-to” guide for participating in the Summer Read-A-Thon. The post walked users through registration, logging books, and engaging with the campaign, making it simple and accessible for families to join.

Concept | Copywriting | Design