United Way of Central Florida Annual Kick-Off Celebration

Each year, United Way launches its annual fundraising campaign with an event designed to inspire the community and build momentum. For this year’s kickoff, the goal was to ensure guests left with a clear understanding of United Way’s purpose. To capture attention and maintain engagement, a trivia night concept was introduced—reinforcing United Way’s impact areas while keeping the audience actively involved throughout the evening.

• 180 attendees

• 100% of post-event respondents indicated they felt the event was effective in strengthening their understanding of United Way and its mission.

• In a post-event survey guests indicated they enjoyed the interactivity of the event, as it gave them a chance to break the ice with table members while staying engaged with the presentation.

• 100% of post-survey respondents indicated they would be likely to attend another United Way of Central Florida event.

Table Tents

Décor was United Way branded, with table tents speaking to our impact areas to further reinforce the mission.

Concept | Copywriting | Versions 1 & 3 designed by Katelyn Bruce. Version 2 designed in collaboration with Jordan Weiland

Video showcasing final décor. The event was heavily branded to reinforce brand identity at every touchpoint and was successfully delivered on budget. To see more details of the event, view the event reel on the United Way of Central Florida Instagram page (linked here.) Reel filmed and edited by Captured By Crown.

Event planning | Décor planning | Vendor coordination